Twin Flames

Project: Concept, Branding, Package Design

Client: Cosmetica

Concept, design, and print execution of marketing campaign inspired by love stories and one’s other half (twin flame). This collection is a sequel to the previous season's campaign entitled "Swipe Right", which was about the journey to find one's soulmate. This collection continues the marketing story several years down the road, where the couple looks back fondly on their life and memories together.

The design of the collection was inspired by memory boxes. The package design included a branded PR "memory box" and beauty products ("memorabilia") sent to clients.

Concept

Mood boards

I drew inspiration from packaging with hand-drawn labels and hand-illustrated doodle-like elements such as hearts.

Logo concept options

Primary graphic & branding

I was inspired by the use of collage and doodles/stickers in scrapbooking and wanted to incorporate those elements into the primary graphic for the collection. I wanted it to be instantly recognizable and impactful. I tried a few options of combining photos of people (since the collection was about a romantic relationship) and an overlay of vector doodles. The first two concepts below, though eye-catching, were rejected for being too visually harsh. The final design (two initial iterations below) captured the soft, romantic theme of the collection, with visual elements mimicking a "cut-and-paste" collage from a scrapbook.