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Jade

Project: Branding, packaging, art direction

Client: Cosmetica

Photographer: Rogério Voltan (product photos), Tina Picard (models)

Videographer: Rai Allen

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Package design, branding support, art direction, and marketing elements for "Jade" beauty campaign, centred around wellness and inspired by rich textures. Packaging and branding was inspired by jade, rose quartz, and amethyst stones. 

Art direction and product styling of photoshoots used for marketing campaigns, client presentations, company website, and social media content.

Logo
Screen Shot 2022-03-27 at 10.09.03 PM.png
Initial Logo Concepts
Screen Shot 2022-03-27 at 10.13.10 PM.png
Software_Box_Mockup_1-JADE.png
Package Design
PR box
Jelly_mask.png
Double_Trouble.png
CoveredinVelvet.png
Product labels
Digital Invitation
Jade-digital-invite_V1.jpg
Product Photography - Art Direction & Product Styling Support
Cover_in_velvet_01.jpg
Jadeite_stamp_02.jpg
Holographic_pink_mask_02.jpg
Photography Inspiration
Screen Shot 2022-03-27 at 10.13.21 PM.png
Photography - Art Direction
DSC_0227.jpg
DSC_1123.jpg
DSC_0477.jpg
DSC_0329.jpg
Jade Campaign

Jade Campaign

  • LinkedIn
  • Facebook
  • Instagram

Laura Cohen, Break the Grid

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