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ASHKENAZ FESTIVAL
Good & Gather
Project: Package design/production art
Client: Target
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Packaging redesign for Target's in-house brand, Good & Gather. I worked on a team of designers, under direction of Design Director and Lead Designer. I rolled out approved concepts to multiple flavours and package sizes, including line extensions of new products or new package sizes. I ensured that design and production art files met print specifications, were regulatory compliant, and were ready for pre-press.
Dairy
Full roll-out of milk products, including ensuring that all legal text met correct regulatory sizing.
1/1
Products on shelves in Target stores
Organic Dairy
Production art and client-directed changes for organic milk category.
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Products on shelves in Target stores
Proteins & Prepared Food
Production art and category roll-out for deli meats, jerky, and prepared meals
Deli meats on shelves in Target stores
Prepared meals on shelves in Target stores
Read-to-eat proteins on shelves in Target stores
Salads & Spreads
Production art and category roll-out for salad kits and spreads
Dried fruit
Production art and category roll-out for dried fruit and organic dried fruit
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